Local SEO
Map pack rankings, service-area pages, and a Google Business Profile that actually gets maintained. The cheapest lead you will ever buy.
Growth systems for local businesses
Stop guessing
where your next
job comes from.
We build the search, ads, and follow-up system that keeps your calendar full — and we show you the cost of every lead it produces.
Illustration of the pattern, not client data.
Month 1
Tracking live before we touch a campaign
30–45 days
To build your website. Site care is month to month after
100%
Of your ad accounts, analytics, and domain in your name
The problem
You're not short on skill.
You're short on a system.
One month you're turning work away. The next, the phone goes quiet and nobody can tell you why.
That swing isn't your crew or your pricing. It's that your marketing is a handful of disconnected parts — an old site, a Google listing nobody updates, some ads that ran once — with no measurement holding them together.
-
Search
You rank on page two
Customers pick from the first three results on the map. Below that, you're invisible.
-
AI
ChatGPT names a competitor
A growing share of "who should I call" questions never touch a search results page.
-
Site
Visitors land and leave
No pricing signal, no proof, no obvious way to book. Traffic without a path is just traffic.
-
Reviews
Your rating is stale
Forty reviews from three years ago reads as "no longer in business" to a first-time buyer.
-
Follow-up
Leads go cold in the inbox
Most jobs go to whoever calls back first. Right now that's rarely you.
-
Data
Nobody can tell you cost per job
Without that one number, every budget decision is a coin flip.
What we build
Six parts. One system.
Every part measured.
The full six-part system works best, because each part makes the next one cheaper. But you can start with one service, or a few, and add more later.
AI search visibility
Structured data and source coverage so ChatGPT, Gemini, and AI Overviews name your business when someone asks who to hire.
Paid search & Local Services Ads
Campaigns built around job value, not click volume. We bid on the work you want more of and cut the rest.
Websites that book work
Fast pages, honest pricing signals, and a call or form within reach on every screen. Rebuilt around how your customers actually decide.
Review engine
An automated ask after every completed job, routed to the platforms that move your rankings. Steady flow beats a one-time push.
Speed-to-lead follow-up
Missed-call text-back, instant email replies, and a nudge sequence for quotes that stall. This is where most of the recovered revenue hides.
Reporting
One dashboard. Every lead. Every dollar.
You get a login on day one. Calls are tracked and tagged by source, form leads are attributed to the channel that sent them, and spend is matched to booked work — so you can see which channel paid for itself this month without asking anyone.
- Cost per booked job, by channel
- Call source, duration, and answered-or-missed
- Map rankings and review velocity
- Every lead tracked in your CRM, first contact to booked job
318Qualified leads↑ 41%
$86Cost per lead↓ 29%
7.9xReturn on spend↑ 1.4x
Monthly booked jobs
Illustrative — your data appears here
What we commit to
The terms, before you ask for them.
Most of what goes wrong between an owner and an agency is set in the contract, not the campaign. Here is ours, up front.
Terms in plain sightSite care runs month to month on thirty days' notice. SEO commits to six months, because that is how long it takes to show anything honest, then goes month to month too. Ads, and AI search bought on its own, commit to three, for the same reason.
You own itAd accounts, analytics, and your domain are in your name from day one, and your history stays in them. Your call tracking numbers are held in our account for you, never reassigned, and moved to you whenever you ask or when you leave. The site transfers to you once it's paid for.
No surprise invoicesAnything outside the agreed scope is quoted in writing first. You are not billed for work you did not approve.
Tracking before tacticsMeasurement goes live before the first campaign, so we agree on your starting numbers before anything changes.
Founder-ledYou work with the person running your account. No handoff to a junior after the sale.
Attributed or unclaimedIf we cannot trace a result back to something we did, we do not put it in your report.
Who we work with
Built for the trades. Open to everyone.
If your customers search before they call, the same system applies. If you're not on this list, ask anyway.
Why contractors pick us
Built around how contractors actually get work.
Most agencies sell websites and SEO. We build the whole path from a search to a booked job, and we measure it by the call.
Built for how you get jobs
- A page for every service and every city you work in
- Call and quote buttons on every screen, made for a phone
- Pricing, reviews, and your license near the top of the page
- Local Services Ads, the Google Guaranteed ads made for home services
- Facebook and Instagram ads made from your own job photos and offers
Calls, not clicks
- Call tracking on every number, with optional recording so you can hear what each lead asked for
- Every quote form traced to the source that sent it
- Your own dashboard of calls, leads, and reviews, so you can check the numbers yourself
Leads that turn into jobs
- An instant text back when you miss a call, plus follow-ups on stalled quotes
- An automatic review request after every job
- A CRM, so no lead gets lost in a notebook or a text thread
On the map
- Your Google Business Profile managed, with weekly posts
- Map rankings tracked across your whole service area, not one spot
- City pages written for each area, never one page copied with the town swapped
About Guzman
A partner, not a vendor.
Guzman Digital is small and founder-led on purpose. You work with the person actually running your account, and every decision gets argued against one number: what a booked job costs you.
That is why measurement comes before tactics. Tracking goes live first and we agree on your starting cost per lead before anything changes — so everything we claim afterwards is something you can check without taking our word for it.
“You shouldn't have to chase your agency for a status update, or take our word for what's working. If we can't show you the math, we haven't done the job.”Gustavo Guzman PerezFounder
Why owners stay
Four things we won't compromise on.
TRACKING
Measured, not asserted
Call tracking and form attribution go live before the first campaign, so every number we show you is one you can check yourself.
SPEED
Ahead of the changes
Search is being rewritten by AI answers. We move your visibility there before your competitors notice.
CLARITY
Nothing hidden
Live cost-per-lead in your portal, plain-English reporting, and the shortest commitment the work honestly allows.
ACCESS
One person, on the phone
You work with the person running your account, not an account manager relaying messages.
Questions
Frequently asked questions.
The things owners ask before the first call. If yours isn't here, call or send it with the form below.
How much does it cost?
It depends on which services you need, so we quote after the free call rather than publish a menu. A website is a one-time build fee. Site care, SEO, ads management, the review engine, lead follow-up, and the CRM are monthly. Ad spend is separate: it's passed through as a cost and is never part of our fee.
Do I have to sign a long contract?
No. Site care runs month to month on thirty days' notice. SEO commits to six months, because that is how long it honestly takes to show anything, then goes month to month too. The CRM commits to six as well, because we set up and pay for the platform from day one. Ads commit to three months, the time campaigns need to gather real data, and AI search bought on its own commits to three as well. Nothing runs twelve.
How long does a new website take?
About thirty to forty-five days from when we have your content and approvals. After launch, site care runs month to month.
When will I see results?
The full growth system takes ninety days to put in place: measure, fix, then scale. Fixes to your site, profile, and follow-up tend to pay back first. SEO commonly takes three to six months to show measurable change.
Do you guarantee rankings or leads?
No, and you should be wary of anyone who does. Google and AI assistants change their rules without notice. What we commit to is tracking you can check yourself, and a report that leads with booked work and cost per job.
Who owns my website and accounts?
You do. Ad accounts, analytics, and your domain are in your name from day one. The site transfers to you once it's paid for. If you leave, we keep it up for thirty days, hand over the files, and help you move it.
Who holds the call tracking numbers?
We hold them in our tracking account for you, but the right to them is yours. We never disconnect, reassign, or let a number you've published lapse. Ask at any time, not only when you leave, and we move them to the carrier or account you choose, keeping them live until the move is done. You pay only what the carrier charges, with nothing added by us. Calls are only recorded if you ask for it in writing, and then every caller hears a notice first.
Can I start with just one service?
Yes. The six parts work best together, but you can start with one, or a few, and add more later. Each service is its own agreement, so canceling one does not cancel the others.
Who will I actually work with?
The founder. You talk to the person running your account, not an account manager relaying messages, and there is no handoff to a junior after the sale.
What happens on the free growth call?
Before we talk, we take a quick snapshot of your rankings, your reviews, and your top competitors. On the thirty-minute call we walk you through it and give you three quick wins you can act on. No pressure and no obligation.
Do you work with my kind of business, or outside my area?
We're built for the trades but open to any local business whose customers search before they call. We work with businesses across the United States.
Book a call
Let's build you a pipeline that doesn't stall.
A free 30-minute call. Before we talk, we take a quick snapshot of your rankings, your reviews, and your top competitors. On the call, we walk you through it and give you three quick wins.
- Where you rank in search and on the map
- How your reviews compare
- Who your top competitors are
- Three quick wins you can act on
- No pressure and no obligation
Want the deeper version? A full marketing audit and competitor research are available as a paid service, credited toward your first month if you sign on.
Ready to keep the crew busy?
Book a growth call and we'll map your first ninety days.
Book my free growth call →